CALIFORNIA SWIM WEEK | July 12-19

July 12-19 at Shade Hotel

California Swim Week returns July 12–19, bringing together luxury fashion, beauty, hospitality, and culture along the Southern California coastline. Hosted at Shade Hotel Manhattan Beach, the week is curated for premier brands, tastemakers, media, and high-profile guests through a series of elevated experiential moments inspired by modern coastal luxury.

The marquee event on July 12 from 2:00 PM – 6:00 PM transforms the property into an immersive runway and lifestyle destination featuring designer showcases, curated brand activations, elevated hospitality, handcrafted cocktails, and refined culinary offerings in an intimate oceanfront setting.

California Swim Week offers select partners an exclusive opportunity to align with an influential audience through bespoke integrations, premium visibility, and thoughtfully curated brand experiences within one of California’s most sophisticated coastal environments.

July 12 Marquee Event Overview